Marketing · Production · AI

Olesia Botsieva
Marketing Project Manager / Creative Producer

I turn marketing ideas into real output — campaigns, AI content, special projects and brand experiences — and manage the path from insight to measurable result.
Selected work ↓Download CV
Batumi, Georgia
Remote / international opportunities

10+ years in marketing · tech background
Creative production end-to-end400+ campaigns / yearAI as a working toolPerformance backbone

Selected work

Four flagship projects: commercial AI creative, original content IP, research-led storytelling and a physical brand activation.

2GIS AI event creative
01 · Commercial AI creative

AI Event Creative / 2GIS

AI video as an experimental alternative to standard event banners.

91registrations
64attendees
8 daysproduction
Myths at Work
02 · Signature creative IP

Myths at Work

Ancient mythology translated into modern IT and workplace stories.

300K+views / reel
15learners inbound
Animated brand storytelling
03 · Research-led storytelling

Animated Brand Storytelling

Employee insight turned into a four-minute family-oriented animated world and merch.

20interviews
4 minfilm in production
Pause Break urban activation
04 · Physical special project

Urban Tech Art Activation

A clickable object connecting navigation, programmer culture and the physical city.

2M+reach
8Kroutes built
Case 01 · 2GIS

AI Event Creative

A promo experiment for a team-leads meetup about AI adoption. The format had to stand out without adding a traditional production budget.

91registrations vs 80 target
64actual attendees
8 daysend-to-end production
IdeaAI-generated video instead of another standard banner; characters were based on real team leads and the event team.
OwnershipConcept, script, references, image and animation prompts, editing, team coordination, publishing, launch and analysis.
ImpactThe creative generated discussion and created a recognizable bridge between the ad and the live event. Selected details omitted due to confidentiality.
Case 02 · Personal creative IP

Myths at Work

An educational AI series where I find parallels between classical mythology and modern IT roles, employer brand and work culture.

300K+organic views per reel
Thousandsof likes
15people asked to learn the method
Odysseus × EVPA strategic journey to find a strong employer value proposition.
Athena × Product ManagementStrategy, prioritisation and long-term value through an ancient myth.
Concept & analogyScriptArt directionAI generationAnimationEditingPublishing
Case 03 · In production

Animated Brand Storytelling

A confidential internal project designed for employees’ families — built from real employee and children’s stories rather than from a top-down brand message.

Selected teaser only · internal project
20employee interviews
4 minanimated film
Film + merchone branded world
ResearchI requested data on employees with young children and interviewed 20 colleagues about what their children think mom or dad does “at the computer.”
ProductionI own the story, storyboard, visual production and music; merchandise based on the film universe is already moving into production.
Pause Break art objectPause Break art object detail
Case 04 · Physical activation

Urban Tech Art Activation

For Day of the Programmer, I proposed leaving a real physical trace in the city instead of launching another conventional digital-only campaign.

2M+reach from native IT placements
8,000route builds / map interactions
1,000original footfall goal
ConceptA clickable 30×30 cm “Pause Break” key connecting route logic, art and programmer culture.
OwnershipIdea, artist search, contractor management, documents, travel logistics, risk approvals, budget defence, media selection and analytics.
AfterlifeThe installation was later removed following a district-level decision, while discussion continued in social media.

Performance backbone

Creative decisions are stronger when you understand what changes audience behaviour. Selected DataArt work shows the performance foundation behind my production approach.

DataArt · selected transformations

Google Ads & Meta Ads across healthcare, B2B software and B2C finance.

Healthcare campaign beforeHealthcare campaign after

Rebuilt keyword intent, creative messaging and testing logic: 23 installs from 5.99K clicks became 477 installs from 14.2K clicks.

23 → 477 installs
B2B campaign year oneB2B campaign year two

Optimised for incremental conversion volume rather than CTR in isolation; audience scale and relevant B2B reach expanded.

810 → 2,040 conversions
B2C finance initial stageB2C finance scaled stage

Moved a high-reach programme with no recorded leads toward a scalable acquisition model through segmentation, creative testing and optimisation.

~21K leads
AI and EVP visual
Secondary work · Personal brand

AI × Employer Brand

An antiquity-inspired educational LinkedIn format created as an alternative to a conventional professional longread. It also became a teaching example for master’s students on using AI to develop a recognizable creative style.

~500 organic views0 paid promotion
Approach & capabilities

From insight to real output.

Insight→Concept→Plan→Produce→Launch→Measure
ChatGPTKlingAI image/videoGoogle AdsMeta AdsPower BIUTM & analyticsAgencies & vendors
AI-assisted web prototyping (vibe coding) — landing pages and interactive marketing prototypes. This portfolio is a working example.
About

Producer brain. Marketer lens.

I am a Marketing Project Manager / Creative Producer based in Batumi, Georgia. My background spans tech marketing, employer brand, performance, events and special projects. I use ChatGPT for research, structuring and production workflows, and Kling for AI video and animation.

LocationBatumi, Georgia
Experience10+ years in marketing
FocusMarketing PM / Creative Production
FormatRemote / International
EmailLinkedIn ↗Telegram ↗CV ↓
Contact

Let’s build something people notice.

Based in Batumi, Georgia · Open to remote international opportunities.

olesia.russi@gmail.com LinkedIn ↗ Telegram ↗ Download CV ↓